SEO website audit | SEOguide

SEO website audit

Free

  • Search pages with server response code 3 **, 4 **
  • internal and external links on the site
  • analysis of the work of hosting
  • analysis of duplicate pages
  • site structure analysis

Free website audit

Basic

  • Free +
  • https check
  • header analysis - title, description, h1-h6
  • analysis of the robots.txt file
  • analysis of sitemap.xml
  • redirection check

Cost of audit Basic - $ 99

Pro

  • Basic +
  • content analysis - duplication / lack of content
  • site loading speed
  • image analysis on the site
  • code correctness
  • micromarking check

Cost of audit Pro - $ 249

Individual

  • Pro+
  • open index check
  • checking meta tags in filters
  • linking analysis on the site
  • validation of user interaction
  • mobile version analysis

Cost of audit Individual - $ 549

Free

  • Search pages with server response code 3 **, 4 **
  • internal and external links on the site
  • analysis of the work of hosting
  • analysis of duplicate pages
  • site structure analysis

Basic

  • Free +
  • https check
  • header analysis - title, description, h1-h6
  • analysis of the robots.txt file
  • analysis of sitemap.xml
  • redirection check

Cost of audit Basic - $ 99

Pro

  • Basic +
  • content analysis - duplication / lack of content
  • site loading speed
  • image analysis on the site
  • code correctness
  • micromarking check

Cost of audit Pro - $ 249

Individual

  • Pro+
  • open index check
  • checking meta tags in filters
  • linking analysis on the site
  • validation of user interaction
  • mobile version analysis

Cost of audit Individual - $ 549

Technical SEO site audit includes

How to determine the success of your business and company on the Internet? The easiest way is to look at the TOP-10. Are you not there? Then you came to the address, the SEO-team of SEOguide agency will analyze your site, in 4 possible packages. After the implementation of the technical assignment, which is the result of our work, it will be much easier for your site to reach TOP in Google and Yandex search engines, which will directly affect the number of your customers.

Our specialists carry out an SEO audit according to a checklist, which allows to identify technical errors and flaws that hinder the promotion of the site in search engines. Benefits:

  1. Check more than 100 parameters;
  2. Technical assignment to the programmer;
  3. Conclusion SEO-specialist.

When you need to order a technical audit of the website

New website or site has not yet advanced

We are constantly faced with the promotion of new projects that need to be adjusted to the requirements of search engines. Search audit reveals flaws and errors on the site. We will prepare a complete ToR for developers.

When there are no SEO results

You have been moving for quite a long time (over 6 months) - there are no results! SEO audit of the site will help determine the current state of the project, the presence of gross errors and the complexity of the project.

Traffic dropped after moving to a new domain / changing the site structure

Large-scale changes and incorrect preparation for them and implementation may lead to a deterioration in the project performance. Technical audit of the site will help to find both small and large errors that will later need to be fixed.

Falling traffic and positions

There are many reasons - technical errors or search engine filters. The main task of the technical audit of the site is to determine the essence of the problem and assign a vector of actions to eliminate them.

SEO website audit is the most popular service. It is worth ordering if you want to check the contractor, if something is wrong with your website, with significant traffic downturn, or if you just don’t know where to start promotion. Any work on the promotion of the website is carried out after the audit, competitor analysis and strategy formation.

After conducting a sufficient number of checks of various resources, we formed the percentage of the most common errors.

What is an audit for?

Among the most common myths about the consequences of usability auditing, there is a perception that the resource will have to be practically redone. But even a partial refinement of the detected errors can significantly increase the conversion and lead to you a greater number of potential customers.

Website audit is a thorough check of a web resource in order to identify problems in the functionality, content, and overall architecture that cause a decrease in attendance. High positions during the issuance of search engines provide an opportunity to bring new visitors to the site and get profitable deals as a result. SEO audit will help scan the resource for all its parameters and create recommendations for eliminating errors, further optimization.

Audit objectives

Analysis of the work of its own resource is necessary for many reasons:

  • cost savings for further advancement and optimization, eliminating errors;
  • the opportunity to reach high positions in search engines by eliminating technical problems of the site for further stable growth of a “live” audience;
  • obtaining financial benefits - the more visitors come to the resource, the better the likelihood of successful development of their own business through the Internet portal;
  • increase the profitability of outdoor advertising.

SEO audit of the website will help to find an effective strategy for the development of a web portal on the Internet.

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What is included in the audit site?

There are main areas of site analysis for errors:

  • technical inspection;
  • adjustment of on-page optimization;
  • content verification;
  • security features of a web resource;
  • the availability and health of backlinks.

Technical audit

Analysis of the resource for technical errors includes:

  • studying the settings of the main mirror (overview of the selected redirection, gluing the domain with the main prefix www., accessibility by directories);
  • duplicate pages (fully or partially duplicated pages or content, the presence of multiple slashes and hyphens);
  • structure (hierarchy of subtitles, internal linking, nesting);
  • the presence of a mismatch in the URL (language and special characters);
  • check on robots.txt (observance of the rules of indexation);
  • Sitemap.xml study (page priorities, general map format, availability of pages with code 4 **, with internal redirect, closed from indexation);
  • presence of broken links with 4 ** format errors;
  • page 404 analysis (matching pattern, structure and code for returning to the server);
  • internal optimization (meta tags, additional attributes, header hierarchy);
  • image analysis (alt, title);
  • code validity (css, html);
  • page loading speed (start render, first bite, keep-alive, js / css, caching);
  • mobile version of the site (correct display of multimedia and text content, font size and active buttons);
  • Hosting IP address (spam database run);
  • micromarking of contacts and bread crumbs;
  • the presence of empty and useless pages.

According to the results of a technical audit of the site, recommendations are given to eliminate errors and improve the functioning of the resource.

Features of external SEO audit

Such actions will help to see the following:

  • current resource positions;
  • visibility by search engines;
  • content matching target requests;
  • backlink quality.

External SEO audit allows you to compare the positions of competitors with your own and draw practical conclusions.

The main stages of usability audit

When considering the commercial efficiency of a web resource, not only internal and external optimization plays a decisive role, but also the convenience of the tools that site visitors use. This feature is key to the likelihood of a target action by potential customers.

  1. The study of the target audience. Understanding the basic needs of site users, you can determine the reason why a bargain did not take place.
  2. Tracking the flow of live traffic to the site (using web-visors, heat maps, analyzes the sales funnel).
  3. Analysis of existing barriers that reduce conversion.
  4. Difference from competitors. Careful study of the characteristics of competitors, makes it possible to create your own unique design.
  5. Elaboration of recommendations. Such clear and practical advice will help to improve the functionality, architecture and design of the resource.

In Internet marketing, it is important to adjust the usability of the site audit in time to further increase the commercial gain from your own business.

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Sample SEO Audit Reports

пример SEO аудита
отчет после аудита
пример отчета
отчет аудита - пример

Varieties

It is customary to single out 4 main types of audits: TECHNICAL, SEARCH, UZABILITYand MARKETING.

Technical inspection conducted based on the quality of your website. These are checks of the code, server responses, serious, medium and small errors and so on.

When searching for website analysis The emphasis is placed on PS ranking factors: headers, duplicate pages, linking correctness, broken links, robots.txt file and so on.

The usability website's audit focuses on the ease of use of the resource by ordinary users, we remove the indicators of interaction of target audiences with the site, analyze and test tools and "chips" to increase conversion.

In a marketing analysis, a competitive environment is worked out - cost estimates, plans, deadlines, and so on.

If you are planning to do your own business, we recommend ordering a comprehensive site audit. In fact, when promoting websites, the contractors take turns in all the above checks, so if you weigh your strength and value time, realizing that you cannot bring the resource to the TOP yourself, there is no point in ordering an audit. If you want to check the contractor, or to improve the situation - think about a comprehensive approach.

Comprehensive audit includes:

- Technical audit (internal / external factors);

- Search SEO-audi website (analysis of external links, analysis of competitors ...);

- Marketing audit (deep content analysis);

- Usability website audit.