Pay per click Google Adwords | SEOguide

Pay per click management

We increase your income due to accumulated years of experience

Сегментация трафика1

We carry out traffic hypersegmentation

and increase sales by almost 1.5 times.

Настраиваем сайт2

Customize your website

to increase conversion up to 30%.

дополнительные каналы трафика3

Installing additional channels

for round-the-clock customer contact (jivosite, call-tracing).

Сценарии ремаркетинга4

Customize remarketing scenarios

to return users to the site at different levels of sales funnels.

Экономия рекламного бюджета5

Save up to 25% * of advertising budget

and improving the accuracy of the ads with the help of competent selection of negative keywords and cross-minus.

расчет сезонность ниши6

We take into account the seasonality of business

that allows you to optimize the return on investment on advertising.

Корректировка дневного бюджета7

We make adjustments to the daily budget and rates.

up to 24 times a day.

a/b тестирование8

We conduct A / B testing

and identify the most conversion ads, headlines, page elements.

Certification


We are a certified Google and Yandex agency.


Первый этап

Preparing for the advertising company Google

Competent preparation and not less competent planning of advertising campaigns will help you to avoid unexpected actions, and all promotional activities will be even more effective.

  1. We carry out an in-depth analysis of the niche, target audience and competitors;
  2. We eliminate non-target audience, which reduces the cost of an advertising campaign in 3 stages.;
  3. We take into account the seasonality of the business and reduce the level of error when analyzing the dynamics of traffic;
  4. We create a media plan, clearly follow it and achieve the desired results at stage 3.
Этап 2

Launch an advertising campaign

The launch of the advertising compaign occurs within 1-3 days. This allows to respond quickly to the demand to attract the target audience to your resource.

  1. We implement an advertising strategy using all necessary channels of paid advertising;
  2. We configure automated services to obtain detailed analytics and increase the effectiveness of an advertising campaign.;
  3. We install the "online consultant" on the site for additional communication with the client and increase the conversion at all stages of the sales funnel.
Этап 3

Doing an advertising campaign

On a monthly basis, we carry out a detailed analysis of advertising campaigns. We clear from not conversion requests, we optimize the budget, we adjust strategy depending on actions of your competitors.

  1. We create different advertisements for each segment of the target audience and test to identify the best;
  2. Analyzing data in Yandex.Metrica and Google Analytics. We set up goals for visiting pages, clicking a button, filling out forms, purchasing:
  3. We take into account the analytics and launch additional types of advertising (media, blocks in email, YouTube);
  4. We set up dynamic remarketing and return visitors who are interested in a product or service but have not yet made an order.

The cost of setting up Google ADS

Traffic

200 $

  • Number of clicks
  • Search network
  • Media network
  • Setting up companies
  • Connect to Google Analytics
  • Maintain / Analyze / Optimize
  • Reporting for the selected period

Conversion

350 $

  • Number of clicks
  • Search network
  • Media network
  • Remarketing
  • Setting Conversions in Google Analytics
  • Maintain / Analyze / Optimize
  • Reporting for the selected period

For e-Commerce

450 $

  • Number of clicks
  • Search network
  • Media network
  • Dynamic remarketing
  • Setting Conversions in Google Analytics
  • Maintain / Analyze / Optimize
  • Reporting for the selected period

Individually

Individually

  • AdWords Account Audit
  • Setting up companies on a search / CMS / Gmail / YouTube
  • Remarketing Setup
  • Setting up the automation of the advertising campaign
  • Connect and configure Google Analytics
  • Consultation personally / by phone / in telegrams

The cost of setting up Google ADS

Traffic

200 $

  • Number of clicks
  • Search network
  • Media network
  • Setting up companies
  • Connect to Google Analytics
  • Maintain / Analyze / Optimize
  • Reporting for the selected period

Conversion

350 $

  • Number of clicks
  • Search network
  • Media network
  • Remarketing
  • Setting Conversions in Google Analytics
  • Maintain / Analyze / Optimize
  • Reporting for the selected period

For e-commerce

450 $

  • Number of clicks
  • Search network
  • Media network
  • Dynamic remarketing
  • Setting Conversions in Google Analytics
  • Maintain / Analyze / Optimize
  • Reporting for the selected period

Individually

Individually

  • AdWords Account Audit
  • Setting up companies on a search / CMS / Gmail / YouTube
  • Remarketing Setup
  • Setting up the automation of the advertising campaign
  • Connect and configure Google Analytics
  • Consultation personally / by phone / in telegrams
Контекстная реклама

Benefits of Google Adwords

This type of advertising is very popular today, as among the advantages of GoogleAdwords allocate speed. It is the quick launch of the campaign that allows you to make a quick test of the performance of the channel to attract users.

Of the advantages, it is worth noting the high-quality segmentation of the audience and fine-tuning. For quality work with which, by the way, you must either take special courses (these are costs) and spend a month of your time + budget costs for setting tests. Or order the setting of an advertising campaign from experts *.

The disadvantage of contextual advertising is its cost. When working continuously for 3-6 months, the cost of attracting leads decreases to a certain threshold (the quality of ads improves, the landing page is optimized, failure rates are worked out), but weighing all the channels to attract traffic, it is worthwhile to conclude that this threshold of the end customer’s cost is higher than let's say SEO.

*For our part, it will be criminal not to warn you that even when taking courses and 2 months of personal trial in GoogleAdwords, you still will not adjust the quality of the ads as our specialists. Here it is a matter of many years of experience and constant work with many accounts.

Where to order contextual advertising?

PPC are text-based small text ads that are placed at the bottom of the main block, on the right and at the top of the page after issuing a search request from Google, Bing, Yandex. Possible options for placing ads:

  1. Special advertising (top of page). It is the most profitable and quickest way to increase site conversion. Such ads attract attention in the first place.
  2. Guaranteed impressions (right). The area of contextual advertising is less profitable, but you can count on a lower budget.
  3. Dynamic displays (below). These advertisements are shown alternately after issuing search engine queries. With a limited budget of an advertising campaign, this method of placing targeting is the most acceptable, taking into account compliance with high efficiency.

It is also possible to place your own ad on partner sites, similar in purpose, and in social networks. Traffic is increased by attracting the target audience by 15-40%, respectively, an increase in sales. The payment for placing targeting is charged only when the visitor follows the link to the site.

More

Why PPC?

With an increase in site traffic, the likelihood of making a profitable deal with new customers increases. Such opportunities are provided by contextual advertising:

  • Ads are visible only to those target users who are interested in the services and products offered;
  • The first results after the release of advertising can already be seen after 24 hours;
  • After launching an advertising campaign, you can make changes and corrections at any time.;
  • You can set your own daily budget and, based on it, select suitable advertisements;
  • Targeting can be set up in geolocation filters, that is, the target audience from a certain region will be involved;
  • Advertising can be displayed on the days and time set by the customer;
  • Monitoring and analyzing the effectiveness of keyword selection by search engine requests.

Google ADS is able to increase brand awareness, predict conversion and attract target audience to the site.

Who is suitable advertising service company?

Proper targeting is half the battle. Turning to the professionals, you can achieve your goals. Such cooperation will be beneficial to sites of different types:

  • Landings Setting contextual advertising for each keyword. As a result, a wide semantic core is covered and the effectiveness of ads increases.
  • Online shopping. Increase in sales for a separate group of goods, manufacturers, services. There is a setting to disable the display of advertising in the absence of goods. Characterized by a rigorous selection of keywords relevant to the landing page.
  • Service sites. Only ads for targeted requests are shown.

What determines the contextual advertising budget?

Search contextual advertising is a leading direction in the field of increasing website conversion and increasing sales. But important are also considered thematic ads that appear on partner sites with related topics. Here we are talking about:

  • contextual targeting (setting ad impressions that are as relevant as possible to text content);
  • behavioral technology (taking into account the history of user searches);
  • remarketing (review of ads on the services or products that the user has viewed or added to the basket, but for some reason did not make a purchase).

The cost of setting up Google ADS will depend on various factors:

  • the presence of a large number of competitors in the market;
  • the number of words / phrases in the ad;
  • previous advertising campaign for this product, manufacturer or service;
  • quality of the content of the promoted page and its relevance with respect to keywords;
  • region shows;
  • desired position of ad placement (at the top, bottom or side of the page).

Today, simply increasing the reach of the target audience, while reducing the cost of advertising. All this works in collaboration with professionals who thoroughly know the specifics of an advertising campaign.

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